Privacy policy

Privacy Policy

Last updated: December 19, 2025

MYYELLOW (“we”, “our”, “us”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide you with a curated shopping experience. MYYELLOW is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, store, disclose, and protect your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of personal information.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

“Personal Information” refers to information that identifies or can reasonably be linked to an individual. This does not include anonymized or de-identified information.

Depending on how you interact with our Services, we may collect the following categories of personal information:

a) Contact Information

  • Name

  • Billing and shipping address

  • Phone number

  • Email address

b) Financial & Payment Information

  • Payment method details (credit/debit card, UPI, wallet, etc.)

  • Transaction details and payment confirmations
    (Note: Payment information is securely processed by trusted third-party payment gateways.)

c) Account Information

  • Username and password

  • Preferences and settings

d) Transaction Information

  • Products viewed, added to cart, wishlist, purchased, returned, exchanged, or cancelled

  • Order history

e) Communication Information

  • Messages, emails, or inquiries sent to us

f) Device & Usage Information

  • IP address

  • Browser and device details

  • Interaction data with our website and Services

2. Sources of Personal Information

We collect personal information from the following sources:

  • Directly from you when you create an account, place an order, or contact us

  • Automatically through cookies and similar technologies when you use our Services

  • From service providers such as Shopify, payment processors, logistics partners

  • From third-party partners where permitted by law

3. How We Use Your Personal Information

We use your personal information for the following purposes:

a) To Provide and Improve Our Services

  • Process orders and payments

  • Deliver products and manage returns or exchanges

  • Manage user accounts

  • Personalize your shopping experience

b) Marketing & Promotional Communication

  • Send offers, updates, and promotions via email or SMS (with opt-out options)

  • Display relevant advertisements

c) Security & Fraud Prevention

  • Protect accounts and transactions

  • Detect and prevent fraudulent or unlawful activity

d) Customer Support & Communication

  • Respond to queries and provide assistance

  • Maintain business relationships

e) Legal & Regulatory Compliance

  • Comply with applicable Indian laws, including the Information Technology Act, 2000

  • Respond to lawful requests from authorities

4. Disclosure of Personal Information

We may share your personal information only when necessary, including:

  • With Shopify and other service providers who assist in operating our Services

  • With payment gateways, logistics, and fulfillment partners

  • With marketing and advertising partners, where permitted by law

  • With legal authorities when required to comply with legal obligations

  • In connection with business transfers, mergers, or restructuring

All third parties are required to maintain appropriate security and confidentiality standards.

5. Relationship with Shopify

Our store is hosted on Shopify. Shopify collects and processes personal information to provide and improve its services. Information shared with Shopify may be stored or processed outside India.

For more details, please refer to the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and improve our Services. You can manage cookie preferences through your browser settings.

7. Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies separately.

8. Children’s Privacy

Our Services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact us for deletion.

9. Data Security & Retention

We implement reasonable security measures to protect your personal information. However, no system is completely secure.

We retain personal information only for as long as necessary to:

  • Provide our Services

  • Comply with legal obligations

  • Resolve disputes and enforce agreements

10. Your Rights (India)

You may have the right to:

  • Access your personal information

  • Request correction of inaccurate data

  • Request deletion of personal information (subject to legal requirements)

  • Opt out of marketing communications

You can exercise these rights by contacting us using the details below.

11. International Data Transfers

Your personal information may be stored or processed outside India. In such cases, we ensure appropriate safeguards are in place as required under applicable laws.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last updated” date.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: myyellowofficial@gmail.com